Ethics in Public Relations: A Guide to Best PracticeKogan Page Publishers, 2004 - 187 pàgines Praise and Reviews "This book on ethics is long overdue. Thoughtful yet thoroughly practical, it will help public relations professionals tussling with ethical dilemmas. The ethical decision-making models will be especially useful."Mike Granatt, FIPR, Partner, Luther Pendragon; former Director General of the Government Information and Communications Service (GICS), CanadaEthical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to the professionalism and credibility of the field. Ethics in Public Relations gives readers the tools and knowledge to enable them to make defensible decisions, and outlines the important ethical concerns in public relations and corporate communications.Written in a practical and approachable style, this is not another 'tome' on ethical theory but rather a clear insight into the personal and professional issues that affect public relations practitioners. It examines how an individual's sense of morality has an impact on decision-making and ethical business behaviour. Overall, the purpose of Ethics in Public Relations is threefold:to provide a framework for understanding important ethical issues in public relations and corporate communications now and in the futureto help develop an attitude that supports the concept that ethics are key to professionalism and credibility in the fieldto assist in everyday ethical decision-makingWritten by a leading academic in the field, this practical and engaging title is a must-have for any public relations practitioner or student who wants a framework that relates underlying ethical theories to everyday issues. |
Continguts
What lies beneath | 3 |
3 | 24 |
Whose rights are right? | 31 |
The trouble with rules | 37 |
6 | 43 |
7 | 51 |
8 | 67 |
conflict of | 77 |
Persuasion or propaganda? | 105 |
Good causes and bad taste | 119 |
PR and plagiarism | 129 |
Organizations ethics and public relations | 137 |
PR and the corporate ethics programme | 157 |
the new breed of PR | 163 |
For your bookshelf | 169 |
Guidelines for the ethics audit | 177 |
Altres edicions - Mostra-ho tot
Ethics in Public Relations: A Guide to Best Practice Patricia Houlihan Parsons,Patricia J. Parsons Previsualització no disponible - 2004 |
Ethics in Public Relations: A Guide to Best Practice Patricia Houlihan Parsons,Patricia J. Parsons Previsualització no disponible - 2004 |
Frases i termes més freqüents
accessed Anne Gregory avoid believe breast cancer Canadian Public Relations Chartered Institute CIPR clearly code of ethics competence conflict of interest consider define discussion Doublespeak duties Edward Bernays ensure ethical behaviour ethical decision-making ethical decisions ethical dilemmas ethical issues ethical principles ethical public relations Ethics in Public examine example field of public Figure Global harm honesty important Institute of Public John Stauber kind look loyalty Management manipulation media relations mirror test moral development Moral relativism organization organization's organizational outcomes perhaps PR practitioners PR professionals PR Watch practice of public profes profession programme public communication public relations ethics public relations practice public relations practitioners Public Relations Society question rela respect résumé role rules seems situation situational ethics social responsibility someone specific strategy telling the truth tions trust truth telling unethical Utne Reader We're Experts Whereas whistleblower words
Referències a aquest llibre
Effective Personal Communication Skills for Public Relations Andy Green Previsualització no disponible - 2006 |