...favorable moral climate. . . . [T]he crucial moral change . . . was the beginning of a shift from the Protestant ethos of salvation through self-denial...therapeutic ethos stressing self-realization in this world." 45 Social critics on the right and the left have found much to condemn in hedonistic consumerism and...

...the rise of a consumer, ad-driven culture was only possible after a national shift in moral climate "from a Protestant ethos of salvation through self-denial...psychic and physical health defined in sweeping terms." This new ethos was partly the result of the erosion of the social frameworks of community or religion....

...learning to be both popular and charming. The therapeutic ethos, which T. Jackson Lears defines as "an ethos characterized by an almost obsessive concern...psychic and physical health defined in sweeping terms," had fully emerged by around 1920 and permeates these films.85 DeMille's depiction of James Porter's...

...familiar early-twentieth-century ideology. Jackson Lears charts the "shift from a Protestant ethic of salvation through self-denial toward a therapeutic ethos stressing selfrealization in this world" and sees the transformation as a "modern historical development, shaped by the turmoil of the turn...

..."therapeutic roots of consumer culture" makes this point in its disguised form, seeing in consumption a "therapeutic ethos stressing self-realization in...obsessive concern with psychic and physical health" (4). The illness, however, was "weightlessness": "A dread of unreality, a yearning to experience intense...

...from this development, cultural historian Jackson Lears has written, "was the beginning of a shift from a Protestant ethos of salvation through self-denial...therapeutic ethos stressing self-realization in this world," one that has produced, in our own time, an obsessive interest in both bodily fnness and psychological...

...change in liberal Protestantism's adaptation to its crises of modernism was the beginning of a shift from a Protestant ethos of salvation through selfdenial...ethos stressing self-realization in this world— a world characterized by an almost obsessive concern with psychic and physical health defined in sweeping...

...in the late nineteenth century, arguing that "the crucial moral change was the beginning of a shift from a Protestant ethos of salvation through self-denial...psychic and physical health defined in sweeping terms." 3 Cartwright's anecdote, however, suggests a far more complicated story. Indeed, by the time Cartwright...

...therapeutic mode is a twentieth-century development in the United States. He depicted a moral shift from "a Protestant ethos of salvation through self-denial...with psychic and physical health defined in sweeping terms."13 One of the main effects of the turn to a therapeutic ethos was the growing consumer culture...

..."crucial moral change" taking place at the turn of the twentieth century, a change initiated by "a shift from a Protestant ethos of salvation through self-denial...psychic and physical health defined in sweeping terms" (4). According to Lears, this stillflourishing ethos emerges in response to anxieties about an experience...