 | Michael E. Cannon, Jr., Michael Cannon - 2005 - 286 pàgines
...from this development, cultural historian Jackson Lears has written, 'was the beginning of a shift from a Protestant ethos of salvation through self-denial...therapeutic ethos stressing selfrealization in this world... the cultivation of satisfaction, pleasure, and emotion now takes precedence over the nurturing of moral... | |
 | Michael Cannon - 2005 - 286 pàgines
...from this development, cultural historian Jackson Lears has written, 'was the beginning of a shift from a Protestant ethos of salvation through self-denial...therapeutic ethos stressing selfrealization in this world... the cultivation of satisfaction, pleasure, and emotion now takes precedence over the nurturing of moral... | |
 | John Ramage, John D. Ramage - 2005 - 276 pàgines
...not alone. According to Jackson Lears, American churches of the time were undergoing a profound shift from "a Protestant ethos of salvation through self-denial toward a therapeutic ethos stressing self realization in this world" (Fox and Lears 4). The ties between religion and advertising, then... | |
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I shall argue that the crucial moral change was the beginning of a shift from a Protestant ethos of salvation through self-denial toward a therapeutic ethos stressing self-realization in this world — an ethos characterized by an almost obsessive concern... 
