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" I shall argue that the crucial moral change was the beginning of a shift from a Protestant ethos of salvation through self-denial toward a therapeutic ethos stressing self-realization in this world — an ethos characterized by an almost obsessive concern... "
Revivalists: Marketing the Gospel in English Canada, 1884-1957 - PÓgina 115
per Kevin Kee - 2006 - 296 pÓgines
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Abu Ghraib

Michael E. Cannon, Jr., Michael Cannon - 2005 - 286 pÓgines
...from this development, cultural historian Jackson Lears has written, 'was the beginning of a shift from a Protestant ethos of salvation through self-denial...therapeutic ethos stressing selfrealization in this world... the cultivation of satisfaction, pleasure, and emotion now takes precedence over the nurturing of moral...
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Abu Ghraib

Michael Cannon - 2005 - 286 pÓgines
...from this development, cultural historian Jackson Lears has written, 'was the beginning of a shift from a Protestant ethos of salvation through self-denial...therapeutic ethos stressing selfrealization in this world... the cultivation of satisfaction, pleasure, and emotion now takes precedence over the nurturing of moral...
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Twentieth-century American Success Rhetoric: How to Construct a Suitable Self

John Ramage, John D. Ramage - 2005 - 276 pÓgines
...not alone. According to Jackson Lears, American churches of the time were undergoing a profound shift from "a Protestant ethos of salvation through self-denial toward a therapeutic ethos stressing self realization in this world" (Fox and Lears 4). The ties between religion and advertising, then...
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