Franchising dreams: the lure of entrepreneurship in America
"Franchising has become an ever-present feature of the American landscape. One-third of the U.S. gross domestic product flows through franchises, and they employ one out of every sixteen workers. But how did franchising come to play such a dominant role in the American economy? What are the day-to-day experiences of franchisees and franchisers in the workplace? What challenges and pitfalls await them as they stake their claim to prosperity? These are just a few of the questions explored in Franchising Dreams, a documentary-like look into the frustrations and uncertainties that entrepreneurs face in their pursuit of the American dream."--Jacket
Case studies
x, 186 pages ; 24 cm
9780226051901, 9780226051918, 0226051900, 0226051919
48428944
Franchise fundamentals
King Cleaners
Sign Masters
Star Muffler
Social profile of franchisees
Networks, alliances, and survival
Franchisor uncertainties
Control